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Duroflex Private Limited
Duroflex is India's most trusted sleep solutions expert for mattresses, pillows, and protectors. Apart from the mattress, the brand also operates in the furniture category. And the objective assigned to AKOI was to increase organic ranking, traffic share, and sales for sofas and recliners categories.
Service
Search engine optimization

OVERVIEW
For Duroflex, a prominent brand in the furniture category specializing in sofa sets and recliners, our SEO project focused on enhancing the brand’s digital visibility and driving measurable engagement within a 30-day period. Our key performance indicators included boosting clicks, improving keyword rankings, increasing sessions, and ultimately enhancing sales. The primary goal was to secure a 10-12th position on Google’s search engine results pages for targeted keywords related to sofa sets and recliners. Additionally, we aimed to achieve a 20% increase in both clicks and sessions, providing Duroflex with greater online traction and establishing a stronger foothold in the competitive furniture market.
COMPETITORS


Achievements
Page: Sofa Set
Page
Sofa Set
What we Achieved

Google Ranking Before
17 - 19
Target: 10-12
Position
Clicks Before
445
Target: 20%
Sessions Before
620
Target: 20%
SEMRush Ranking Before
18
Sales Before
₹175678
Target: 20%
Google Ranking Before
17 - 19
Target: 10-12
Position
Clicks Before
445
Target: 20%
Sessions Before
620
Target: 20%
SEMRush Ranking Before
18
Sales Before
₹175678
Target: 20%
Google Ranking Now
09
Clicks Now
934

109.89 %
Sessions Now
1135

83.06 %
SEMRush Ranking Now
09
Sales Now
₹175678

40.32%
Page
recliners
What we Achieved
Google Ranking Now
09
Clicks Now
934

109.89 %
Sessions Now
1135

83.06 %
SEMRush Ranking Now
09
Sales Now
₹175678

40.32%
What we Achieved
Google Ranking Before
19 - 21
Target: 10-12
Position
Clicks Before
137
Target: 20%
Sessions Before
201
Target: 20%
SEMRush Ranking Before
19
Sales Before
₹175678
Target: 20%
Google Ranking Now
14
Clicks Now
196

43.07 %
Sessions Now
269

33.83 %
SEMRush Ranking Now
14
Sales Now
₹175678

24.15 %
Page: recliners
Google Ranking Now
14

Google Ranking Before
19 - 21
Target: 10-12
Position
Clicks Now
196

43.07 %

Clicks Before
137
Target: 20%
Sessions Now
269

33.83 %

Sessions Before
201
Target: 20%
SEMRush Ranking Now
14

SEMRush Ranking Before
19
Sales Before
₹175678
Target: 20%
Sales Now
₹175678

24.15 %


Google
Ranking Before
19 - 21
Target: 10-12
Position
Clicks Before
137
Target: 20%
Sessions Before
201
Target: 20%
SEMRush Ranking Before
19
Sales Before
₹175678
Target: 20%
What we Achieved
Google Ranking Now
14
Clicks Now
196

43.07 %
Sessions Now
269

33.83 %
SEMRush Ranking Now
14
Sessions Now
₹175678

24.15 %
1 Month Challenge on
Google Search ranking
Category
Sofa set
Ranking no.
#9
Date: 5th July 2022
Location: India
Target Ranking: 10 – 12th Position
Previous Ranking: 18 – 19th Position



RANKING
#9
Achieved Ranking
#17 - #18
#17 - #18
SEM Previous Ranking - Sofa Set

1 Month Challenge on
Google Search ranking
Category
Recliner

Category
Recliner
Ranking no.
#14
Date: 5th July 2022
Location: India
Target Ranking: 10 – 12th Position
Previous Ranking: 19 – 21st Position


RANKING
#14
Achieved Ranking
#17 - #18
#17 - #18
SEM Previous Ranking - recliners

Market Comparison
June 2022

May 2022

The market share has jumped from 2.24% in May'22 to 3.18% in June'22
The market share has jumped from
2.24% in May'22 to 3.18% in June'22
Organic conversion rate
June 6th - July 5th 2022

There was an increase in organic conversion rate by 20%.
May 2022

Multi-Channel Overview
June 6th - July 5th 2022

May 2022

Revenue by Category Performance
Category
Furniture
Sub Category
sofa
June 6th - July 5th 2022

There has been an increase of 40.32% in
revenue in the Sofa Category compared to May'22.
May 2022

Sub Category
Recliner
June 6th - July 5th 2022

May 2022

Client review
Client review
