akoi

Duroflex Private Limited

Duroflex is India's most trusted sleep solutions expert for mattresses, pillows, and protectors. Apart from the mattress, the brand also operates in the furniture category. And the objective assigned to AKOI was to increase organic ranking, traffic share, and sales for sofas and recliners categories.

Service
Search engine optimization
OVERVIEW

For Duroflex, a prominent brand in the furniture category specializing in sofa sets and recliners, our SEO project focused on enhancing the brand’s digital visibility and driving measurable engagement within a 30-day period. Our key performance indicators included boosting clicks, improving keyword rankings, increasing sessions, and ultimately enhancing sales. The primary goal was to secure a 10-12th position on Google’s search engine results pages for targeted keywords related to sofa sets and recliners. Additionally, we aimed to achieve a 20% increase in both clicks and sessions, providing Duroflex with greater online traction and establishing a stronger foothold in the competitive furniture market.

COMPETITORS

Achievements

Page: Sofa Set

Page
Sofa Set

What we Achieved

Google Ranking Before

17 - 19

Target: 10-12
Position

Clicks Before

445

Target: 20%

Sessions Before

620

Target: 20%

SEMRush Ranking Before

18

Sales Before

175678

Target: 20%

Google Ranking Before

17 - 19

Target: 10-12
Position

Clicks Before

445

Target: 20%

Sessions Before

620

Target: 20%

SEMRush Ranking Before

18

Sales Before

175678

Target: 20%

Google Ranking Now

09

Clicks Now

934

109.89 %

Sessions Now

1135

83.06 %

SEMRush Ranking Now

09

Sales Now

175678

40.32%

Page
recliners

What we Achieved

Google Ranking Now

09

Clicks Now

934

109.89 %

Sessions Now

1135

83.06 %

SEMRush Ranking Now

09

Sales Now

175678

40.32%

What we Achieved

Google Ranking Before

19 - 21

Target: 10-12
Position

Clicks Before

137

Target: 20%

Sessions Before

201

Target: 20%

SEMRush Ranking Before

19

Sales Before

175678

Target: 20%

Google Ranking Now

14

Clicks Now

196

43.07 %

Sessions Now

269

33.83 %

SEMRush Ranking Now

14

Sales Now

175678

24.15 %

Page: recliners

Google Ranking Now

14

Google Ranking Before

19 - 21

Target: 10-12
Position

Clicks Now

196

43.07 %

Clicks Before

137

Target: 20%

Sessions Now

269

33.83 %

Sessions Before

201

Target: 20%

SEMRush Ranking Now

14

SEMRush Ranking Before

19

Sales Before

175678

Target: 20%

Sales Now

175678

24.15 %

Google
Ranking Before

19 - 21

Target: 10-12
Position

Clicks Before

137

Target: 20%

Sessions Before

201

Target: 20%

SEMRush Ranking Before

19

Sales Before

175678

Target: 20%

What we Achieved

Google Ranking Now

14

Clicks Now

196

43.07 %

Sessions Now

269

33.83 %

SEMRush Ranking Now

14

Sessions Now

175678

24.15 %

1 Month Challenge on

Google Search ranking

Category

Sofa set

Ranking no.

#9

Date: 5th July 2022
Location: India
Target Ranking: 10 – 12th Position
Previous Ranking: 18 – 19th Position

RANKING

#9

Achieved Ranking

#17 - #18

#17 - #18

SEM Previous Ranking - Sofa Set

1 Month Challenge on

Google Search ranking

Category

Recliner

Category

Recliner

Ranking no.

#14

Date: 5th July 2022
Location: India
Target Ranking: 10 – 12th Position
Previous Ranking: 19 – 21st Position

RANKING

#14

Achieved Ranking

#17 - #18

#17 - #18

SEM Previous Ranking - recliners

Market Comparison

June 2022

May 2022

The market share has jumped from 2.24% in May'22 to 3.18% in June'22
The market share has jumped from
2.24% in May'22 to 3.18% in June'22

Organic conversion rate

June 6th - July 5th 2022

There was an increase in organic conversion rate by 20%.

May 2022

Multi-Channel Overview

June 6th - July 5th 2022

May 2022

Revenue by Category Performance

Category

Furniture

Sub Category

sofa

June 6th - July 5th 2022

There has been an increase of 40.32% in
revenue in the Sofa Category compared to May'22.

May 2022

Sub Category

Recliner

June 6th - July 5th 2022

May 2022

Client review

Client review

Scroll to Top

Let’s Craft Brilliance Together!

Apply For This Job