Duroflex is India's most trusted sleep solutions expert for mattresses, pillows, and protectors. Apart from the mattress, the brand also operates in the furniture category. And the objective assigned to AKOI was to increase organic ranking, traffic share, and sales for sofas and recliners categories.
Service
Search engine optimization
OVERVIEW
For Duroflex, a prominent brand in the furniture category specializing in sofa sets and recliners, our SEO project focused on enhancing the brand’s digital visibility and driving measurable engagement within a 30-day period. Our key performance indicators included boosting clicks, improving keyword rankings, increasing sessions, and ultimately enhancing sales. The primary goal was to secure a 10-12th position on Google’s search engine results pages for targeted keywords related to sofa sets and recliners. Additionally, we aimed to achieve a 20% increase in both clicks and sessions, providing Duroflex with greater online traction and establishing a stronger foothold in the competitive furniture market.
COMPETITORS
Achievements
Page: Sofa Set
Page
Sofa Set
What we Achieved
Google Ranking Before
17 - 19
Target: 10-12 Position
Clicks Before
445
Target: 20%
Sessions Before
620
Target: 20%
SEMRush Ranking Before
18
Sales Before
₹175678
Target: 20%
Google Ranking Before
17 - 19
Target: 10-12 Position
Clicks Before
445
Target: 20%
Sessions Before
620
Target: 20%
SEMRush Ranking Before
18
Sales Before
₹175678
Target: 20%
Google Ranking Now
09
Clicks Now
934
109.89 %
Sessions Now
1135
83.06 %
SEMRush Ranking Now
09
Sales Now
₹175678
40.32%
Page
recliners
What we Achieved
Google Ranking Now
09
Clicks Now
934
109.89 %
Sessions Now
1135
83.06 %
SEMRush Ranking Now
09
Sales Now
₹175678
40.32%
What we Achieved
Google Ranking Before
19 - 21
Target: 10-12 Position
Clicks Before
137
Target: 20%
Sessions Before
201
Target: 20%
SEMRush Ranking Before
19
Sales Before
₹175678
Target: 20%
Google Ranking Now
14
Clicks Now
196
43.07 %
Sessions Now
269
33.83 %
SEMRush Ranking Now
14
Sales Now
₹175678
24.15 %
Page: recliners
Google Ranking Now
14
Google Ranking Before
19 - 21
Target: 10-12 Position
Clicks Now
196
43.07 %
Clicks Before
137
Target: 20%
Sessions Now
269
33.83 %
Sessions Before
201
Target: 20%
SEMRush Ranking Now
14
SEMRush Ranking Before
19
Sales Before
₹175678
Target: 20%
Sales Now
₹175678
24.15 %
Google Ranking Before
19 - 21
Target: 10-12 Position
Clicks Before
137
Target: 20%
Sessions Before
201
Target: 20%
SEMRush Ranking Before
19
Sales Before
₹175678
Target: 20%
What we Achieved
Google Ranking Now
14
Clicks Now
196
43.07 %
Sessions Now
269
33.83 %
SEMRush Ranking Now
14
Sessions Now
₹175678
24.15 %
1 Month Challenge on
Google Search ranking
Category
Sofa set
Ranking no.
#9
Date: 5th July 2022 Location: India Target Ranking: 10 – 12th Position Previous Ranking: 18 – 19th Position
RANKING
#9
Achieved Ranking
#17 - #18
#17 - #18
SEM Previous Ranking - Sofa Set
1 Month Challenge on
Google Search ranking
Category
Recliner
Category
Recliner
Ranking no.
#14
Date: 5th July 2022 Location: India Target Ranking: 10 – 12th Position Previous Ranking: 19 – 21st Position
RANKING
#14
Achieved Ranking
#17 - #18
#17 - #18
SEM Previous Ranking - recliners
Market Comparison
June 2022
May 2022
The market share has jumped from 2.24% in May'22 to 3.18% in June'22
The market share has jumped from
2.24% in May'22 to 3.18% in June'22
Organic conversion rate
June 6th - July 5th 2022
There was an increase in organic conversion rate by 20%.
May 2022
Multi-Channel Overview
June 6th - July 5th 2022
May 2022
Revenue by Category Performance
Category
Furniture
Sub Category
sofa
June 6th - July 5th 2022
There has been an increase of 40.32% in revenue in the Sofa Category compared to May'22.